University of Portsmouth crest

University of Portsmouth crest

In 2017 the University of Portsmouth wanted to refresh its brand to reflect the ambition of an evolving organisation. They wanted to be seen as a forward-looking, credible and dynamic university. 

We were asked to simplify and modernise their crest. Allowing it to sit alongside the refreshed brand.

The Royal College of Arms granted us the use of the Royal supporters (a lion and a unicorn). We used of the maritime version of these supporters, a sea lion and a sea unicorn.


Final vector artwork: Quentin Peacock
Final approval and registration: Royal College of Arms
Work completed at Instinctif Partners, London

Selected Works

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eBay: Global GiveBrand identity, employee experience

FregentoBrand identity

Bacardi: Next GenEmpoyee experience, brand identity and event design

Bacardi: Next Gen SummitEmployee experience, brand identity and event design

Gunwharf QuaysBrand identity

Bacardi: RecruitmentEmployee experience

ManaraBrand identity

Bacardi: CultureEployee experience and event design

Al Hilal BankBrand identity

Kwality brand refreshBrand identity

Nova Water rebrandBrand identity


© Desray Preston 2019, The Inquisitive Creative Ltd