University of Portsmouth crest
University of Portsmouth crest
In 2017 the University of Portsmouth wanted to refresh its brand to reflect the ambition of an evolving organisation. They wanted to be seen as a forward-looking, credible and dynamic university.
We were asked to simplify and modernise their crest. Allowing it to sit alongside the refreshed brand.
The Royal College of Arms granted us the use of the Royal supporters (a lion and a unicorn). We used of the maritime version of these supporters, a sea lion and a sea unicorn.
Final vector artwork: Quentin Peacock
Final approval and registration: Royal College of Arms
Work completed at Instinctif Partners, London
Selected Works
MementoBrand identity
eBay: Communities of InclusionEmployee experience, brand identity
Givaudan rebrand launch in FranceEmployee experience and event design
eBay: Global GiveBrand identity, employee experience
FregentoBrand identity
Cambridge Satchel Company and PeanutsBrand Engagement
Central Market in Abu DhabiBranding
Tapestry brand launch in New YorkEmployee experience
Bacardi: Next GenEmpoyee experience, brand identity and event design
Bacardi: Next Gen SummitEmployee experience, brand identity and event design
Gunwharf QuaysBrand identity
University of Portsmouth crestBranding
Bacardi: RecruitmentEmployee experience
Thomson Reuters: Connect Day 2016Employee experience
ManaraBrand identity
Thomson Reuters: Connect Day 2017Employee experience
Bacardi: CultureEployee experience and event design
Al Hilal BankBrand identity
Kwality brand refreshBrand identity
Nova Water rebrandBrand identity
LogosBranding
© Desray Preston 2019, The Inquisitive Creative Ltd