University of Portsmouth crest

University of Portsmouth crest

In 2017 the University of Portsmouth wanted to refresh its brand to reflect the ambition of an evolving organisation. They wanted to be seen as a forward-looking, credible and dynamic university. 

We were asked to simplify and modernise their crest. Allowing it to sit alongside the refreshed brand.

The Royal College of Arms granted us the use of the Royal supporters (a lion and a unicorn). We used of the maritime version of these supporters, a sea lion and a sea unicorn.

UoP_Crest_RGB_SML
UoP_Crest_Original
UoP_Crest_RGB_NoSupporters_SML
20170512_UoPCrest_Comments_SML

Final vector artwork: Quentin Peacock
Final approval and registration: Royal College of Arms
Work completed at Instinctif Partners, London

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© Desray Preston 2019, The Inquisitive Creative Ltd