Kwality brand refresh

Kwality brand refresh

The Saudi Ice Cream Factory has been in business since 1980. The well loved, home-grown brand was beginning to lose traction due to growing international competition. 

We were asked to refresh the brand making sure to appeal to existing customers as well as a new generation of consumers.

We integrated stylised characters with the refreshed brand marque that would speak equally to global consumers as well as the well-established local market.

Kwality_GenerationsOfSmiles
Kwality_Logos
Kwality_Shelf_Wobbler1_SML
Kwality_Tub_SML
Kwality_Business_card1
Kwality_Pot_Fridges1_SML
Kwality_Couch_purple1
Kwality_Cone
Kwality_SwingerPack
K_Pack_Sandwich_RGB
Kwality_MoodBoard_SML
Kwality_ExistingProduct

Work completed at The Brand Union, Dubai

Selected Works

Cambridge Satchel Company and PeanutsEvent design and experience

Bacardi: Next GenBranding, event design and experience

Bacardi: CultureEvent design and experience

Bacardi: Next Gen SummitBranding, event design and experience

Thomson Reuters: Connect Day 2016Event design and experience

Thomson Reuters: Connect Day 2017Event design and experience

MementoBranding

LogosBranding

Tapestry brand launch in New YorkEvent design and experience

Givaudan rebrand launch in FranceEvent design and experience

FregentoBranding

Al Hilal BankBranding

ManaraBranding

Gunwharf QuaysBranding

© Desray Preston 2019, The Inquisitive Creative Ltd