Kwality brand refresh
Kwality brand refresh
The Saudi Ice Cream Factory has been in business since 1980. The well loved, home-grown brand was beginning to lose traction due to growing international competition.
We were asked to refresh the brand making sure to appeal to existing customers as well as a new generation of consumers.
We integrated stylised characters with the refreshed brand marque that would speak equally to global consumers as well as the well-established local market.
Work completed at The Brand Union, Dubai
Selected Works
MementoBrand identity
eBay: Communities of InclusionEmployee experience, brand identity
Givaudan rebrand launch in FranceEmployee experience and event design
eBay: Global GiveBrand identity, employee experience
FregentoBrand identity
Cambridge Satchel Company and PeanutsBrand Engagement
Central Market in Abu DhabiBranding
Tapestry brand launch in New YorkEmployee experience
Bacardi: Next GenEmpoyee experience, brand identity and event design
Bacardi: Next Gen SummitEmployee experience, brand identity and event design
Gunwharf QuaysBrand identity
University of Portsmouth crestBranding
Bacardi: RecruitmentEmployee experience
Thomson Reuters: Connect Day 2016Employee experience
ManaraBrand identity
Thomson Reuters: Connect Day 2017Employee experience
Bacardi: CultureEployee experience and event design
Al Hilal BankBrand identity
Kwality brand refreshBrand identity
Nova Water rebrandBrand identity
LogosBranding
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