The Saudi Ice Cream Factory has been in business since 1980. The well loved, home-grown brand was beginning to lose traction due to growing international competition.
We were asked to refresh the brand making sure to appeal to existing customers as well as a new generation of consumers.
We integrated stylised characters with the refreshed brand marque that would speak equally to global consumers as well as the well-established local market.
Work completed at The Brand Union, Dubai
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