The Saudi Ice Cream Factory has been in business since 1980. The well loved, home-grown brand was beginning to lose traction due to growing international competition.
We were asked to refresh the brand making sure to appeal to existing customers as well as a new generation of consumers.
We integrated stylised characters with the refreshed brand marque that would speak equally to global consumers as well as the well-established local market.
Work completed at The Brand Union, Dubai
Selected Works
Cambridge Satchel Company and PeanutsEvent design and experience
Bacardi: Next GenBranding, event design and experience
Bacardi: CultureEvent design and experience
Bacardi: Next Gen SummitBranding, event design and experience
Bacardi: RecruitmentDesign
Thomson Reuters: Connect Day 2016Event design and experience
Thomson Reuters: Connect Day 2017Event design and experience
Central Market in Abu DhabiBranding
MementoBranding
LogosBranding
Tapestry brand launch in New YorkEvent design and experience
Givaudan rebrand launch in FranceEvent design and experience
Nova Water rebrandBranding
Kwality brand refreshBranding
FregentoBranding
Al Hilal BankBranding
ManaraBranding
University of Portsmouth crestBranding
Gunwharf QuaysBranding
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