180 leaders were taken on a journey of discovery, encouraging them to engage their senses and experience their brand refresh. The launch experience was high-tech, high-brow and high-touch. Brand sensory zones enabled them to experience the essence of Givaudan – a taste and scent company.
Highly interactive workshops blended technology and discussion to get leaders thinking about how they bring the brand story to life for customers, consumers and their 10,000 employees worldwide. Challenging them to think differently and equip them to respond to a fast moving world. With the help of a custom app, they helped build their 2020 business strategy.
We moved people outside of their comfort zones and cultivated new ways of agile thinking and working. We also exposed them to all the facets within the business. Employees from the ‘scent’ department, got to trial new flavours created by the ‘flavours’ department and visa versa. All showcased in two sensory zones.
Photos: Philippe Schiller
Work completed at Instinctif Partners, London
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© Desray Preston 2019, The Inquisitive Creative Ltd