Fregento
Fregento
In business since 1980, Saudi Ice Cream Factory wanted to create a premium line of ice-cream flavours and beverages. These would be sold in retail outlets and in flagship cafés located in Dubai and Saudi Arabia.
Inspired by the idea of experiencing countless sensations, Fregento is an invitation to experience all flavours, sights and sounds of Italy. Fregento ('frozen silver' in Italian) is a celebration of Italy’s culture, cuisine, style and language. Siete invitati a scoprire Fregento.
Welcome to the world of Fregento.
Benvenuti al mondo di Fregento.
Work completed at The Brand Union, Dubai
Selected Works
Cambridge Satchel Company and PeanutsEvent design and experience
Bacardi: Next GenBranding, event design and experience
Bacardi: CultureEvent design and experience
Bacardi: Next Gen SummitBranding, event design and experience
Bacardi: RecruitmentDesign
Thomson Reuters: Connect Day 2016Event design and experience
Thomson Reuters: Connect Day 2017Event design and experience
Central Market in Abu DhabiBranding
MementoBranding
LogosBranding
Tapestry brand launch in New YorkEvent design and experience
Givaudan rebrand launch in FranceEvent design and experience
Nova Water rebrandBranding
Kwality brand refreshBranding
FregentoBranding
Al Hilal BankBranding
ManaraBranding
University of Portsmouth crestBranding
Gunwharf QuaysBranding
© Desray Preston 2019, The Inquisitive Creative Ltd