Fregento
Fregento
In business since 1980, Saudi Ice Cream Factory wanted to create a premium line of ice-cream flavours and beverages. These would be sold in retail outlets and in flagship cafés located in Dubai and Saudi Arabia.
Inspired by the idea of experiencing countless sensations, Fregento is an invitation to experience all flavours, sights and sounds of Italy. Fregento ('frozen silver' in Italian) is a celebration of Italy’s culture, cuisine, style and language. Siete invitati a scoprire Fregento.
Welcome to the world of Fregento.
Benvenuti al mondo di Fregento.
Work completed at The Brand Union, Dubai
Selected Works
MementoBrand identity
eBay: Communities of InclusionEmployee experience, brand identity
Givaudan rebrand launch in FranceEmployee experience and event design
eBay: Global GiveBrand identity, employee experience
FregentoBrand identity
Cambridge Satchel Company and PeanutsBrand Engagement
Central Market in Abu DhabiBranding
Tapestry brand launch in New YorkEmployee experience
Bacardi: Next GenEmpoyee experience, brand identity and event design
Bacardi: Next Gen SummitEmployee experience, brand identity and event design
Gunwharf QuaysBrand identity
University of Portsmouth crestBranding
Bacardi: RecruitmentEmployee experience
Thomson Reuters: Connect Day 2016Employee experience
ManaraBrand identity
Thomson Reuters: Connect Day 2017Employee experience
Bacardi: CultureEployee experience and event design
Al Hilal BankBrand identity
Kwality brand refreshBrand identity
Nova Water rebrandBrand identity
LogosBranding
© Desray Preston 2019, The Inquisitive Creative Ltd