Cambridge Satchel Co and Charles M Schulz’s Peanuts collaborated together to create a Peanuts inspired product range.
When two well-loved brands meet like this, there is a great story to tell.
Our job was to engage our audience with this fun collaboration, encouraging them to dream big. Bright yellow cabs on the streets announced the arrival of the new line and helped spread the word about the social media campaigns.
We took the idea of travel into the stores and beyond and created show stopper shopfronts to stop people in their tracks, allowing consumers to step into a world of wonder and excitement.
Work completed at Instinctif Partners, London
Cambridge Satchel Company and PeanutsEvent design and experience
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© Desray Preston 2019, The Inquisitive Creative Ltd