Central Market

Central Market

Abu Dhabi made history when they announced their 2020 growth strategy. The capital was in desperate need of redevelopment. The traditional souk went through extensive redevelopment and made space for a comprehensive rebrand. This made it fit for purpose for a new generation culture seekers.

We created a contemporary identity that takes its inspiration from a traditional Arabic mashrabiya pattern. Integrating two faces – one looking to the past, and one looking to the future.

 

Logo_CentralMarket
CentralMark_SignLong_SML
CentralMarket_Guidelines
CentralMarket_IMG_3179_SML
CentralMarket_CitiScapeExpo

Work done at The Brand Union, Dubai

Selected Works

Cambridge Satchel Company and PeanutsEvent design and experience

Bacardi: Next GenBranding, event design and experience

eBay: Global GiveBranding, employee experience

Bacardi: CultureEvent design and experience

Bacardi: Next Gen SummitBranding, event design and experience

Thomson Reuters: Connect Day 2016Event design and experience

Thomson Reuters: Connect Day 2017Event design and experience

MementoBranding

LogosBranding

Tapestry brand launch in New YorkEvent design and experience

Givaudan rebrand launch in FranceEvent design and experience

FregentoBranding

Al Hilal BankBranding

ManaraBranding

Gunwharf QuaysBranding

© Desray Preston 2019, The Inquisitive Creative Ltd