Central Market

Central Market

Abu Dhabi made history when they announced their 2020 growth strategy. The capital was in desperate need of redevelopment. The traditional souk went through extensive redevelopment and made space for a comprehensive rebrand. This made it fit for purpose for a new generation culture seekers.

We created a contemporary identity that takes its inspiration from a traditional Arabic mashrabiya pattern. Integrating two faces – one looking to the past, and one looking to the future.



Work done at The Brand Union, Dubai

Selected Works

MementoBrand identity

eBay: Communities of InclusionEmployee experience, brand identity

Givaudan rebrand launch in FranceEmployee experience and event design

eBay: Global GiveBrand identity, employee experience

FregentoBrand identity

Bacardi: Next GenEmpoyee experience, brand identity and event design

Bacardi: Next Gen SummitEmployee experience, brand identity and event design

Gunwharf QuaysBrand identity

Bacardi: RecruitmentEmployee experience

ManaraBrand identity

Bacardi: CultureEployee experience and event design

Al Hilal BankBrand identity

Kwality brand refreshBrand identity

Nova Water rebrandBrand identity


© Desray Preston 2019, The Inquisitive Creative Ltd