Central Market
Central Market
Abu Dhabi made history when they announced their 2020 growth strategy. The capital was in desperate need of redevelopment. The traditional souk went through extensive redevelopment and made space for a comprehensive rebrand. This made it fit for purpose for a new generation culture seekers.
We created a contemporary identity that takes its inspiration from a traditional Arabic mashrabiya pattern. Integrating two faces – one looking to the past, and one looking to the future.
Work done at The Brand Union, Dubai
Selected Works
Cambridge Satchel Company and PeanutsEvent design and experience
Bacardi: Next GenBranding, event design and experience
Bacardi: CultureEvent design and experience
Bacardi: Next Gen SummitBranding, event design and experience
Bacardi: RecruitmentDesign
Thomson Reuters: Connect Day 2016Event design and experience
Thomson Reuters: Connect Day 2017Event design and experience
Central Market in Abu DhabiBranding
MementoBranding
LogosBranding
Tapestry brand launch in New YorkEvent design and experience
Givaudan rebrand launch in FranceEvent design and experience
Nova Water rebrandBranding
Kwality brand refreshBranding
FregentoBranding
Al Hilal BankBranding
ManaraBranding
University of Portsmouth crestBranding
Gunwharf QuaysBranding
© Desray Preston 2019, The Inquisitive Creative Ltd