Central Market
Central Market
Abu Dhabi made history when they announced their 2020 growth strategy. The capital was in desperate need of redevelopment. The traditional souk went through extensive redevelopment and made space for a comprehensive rebrand. This made it fit for purpose for a new generation culture seekers.
We created a contemporary identity that takes its inspiration from a traditional Arabic mashrabiya pattern. Integrating two faces – one looking to the past, and one looking to the future.
Work done at The Brand Union, Dubai
Selected Works
MementoBrand identity
eBay: Communities of InclusionEmployee experience, brand identity
Givaudan rebrand launch in FranceEmployee experience and event design
eBay: Global GiveBrand identity, employee experience
FregentoBrand identity
Cambridge Satchel Company and PeanutsBrand Engagement
Central Market in Abu DhabiBranding
Tapestry brand launch in New YorkEmployee experience
Bacardi: Next GenEmpoyee experience, brand identity and event design
Bacardi: Next Gen SummitEmployee experience, brand identity and event design
Gunwharf QuaysBrand identity
University of Portsmouth crestBranding
Bacardi: RecruitmentEmployee experience
Thomson Reuters: Connect Day 2016Employee experience
ManaraBrand identity
Thomson Reuters: Connect Day 2017Employee experience
Bacardi: CultureEployee experience and event design
Al Hilal BankBrand identity
Kwality brand refreshBrand identity
Nova Water rebrandBrand identity
LogosBranding
© Desray Preston 2019, The Inquisitive Creative Ltd