The Nova Water company was founded in 1973. Bottled at the source in Se’ed in the Kingdom of Saudi Arabia, they wanted a refreshed brand that spoke to them being one of the cleanest sources of water in the kingdom.
The first step was to update their identity. The leaf held significant brand equity, so we simplified and modernised it.
The next step was to look at how we could evolve their packaging, both their plastic range as well as broadening it out to a premium glass bottle range.
Work completed at The Brand Union, Dubai
Selected Works
MementoBrand identity
eBay: Communities of InclusionEmployee experience, brand identity
Givaudan rebrand launch in FranceEmployee experience and event design
eBay: Global GiveBrand identity, employee experience
FregentoBrand identity
Cambridge Satchel Company and PeanutsBrand Engagement
Central Market in Abu DhabiBranding
Tapestry brand launch in New YorkEmployee experience
Bacardi: Next GenEmpoyee experience, brand identity and event design
Bacardi: Next Gen SummitEmployee experience, brand identity and event design
Gunwharf QuaysBrand identity
University of Portsmouth crestBranding
Bacardi: RecruitmentEmployee experience
Thomson Reuters: Connect Day 2016Employee experience
ManaraBrand identity
Thomson Reuters: Connect Day 2017Employee experience
Bacardi: CultureEployee experience and event design
Al Hilal BankBrand identity
Kwality brand refreshBrand identity
Nova Water rebrandBrand identity
LogosBranding
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