The Nova Water company was founded in 1973. Bottled at the source in Se’ed in the Kingdom of Saudi Arabia, they wanted a refreshed brand that spoke to them being one of the cleanest sources of water in the kingdom.
The first step was to update their identity. The leaf held significant brand equity, so we simplified and modernised it.
The next step was to look at how we could evolve their packaging, both their plastic range as well as broadening it out to a premium glass bottle range.
Work completed at The Brand Union, Dubai
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