Bacardi: Culture

Bacardi: Culture

Bacardi Ltd has a unique culture, born out of its entrepreneurial roots along with a strong sense of family. The business has grown exponentially and remains the largest family-owned spirits company in the world.

We developed an internal culture campaign to help all employees (Primos) understand and rally behind the core culture pillars. Allowing Primos to make their mark and write themselves into the Bacardi story.

Amplifying these stories and encouraging involvement allowed Primos to bring their best selves to work. A years worth of activities culminates in an annual celebration in February: Founder’s Day.

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Work completed at Instinctif Partners, London

Selected Works

Givaudan rebrand launch in FranceEmployee experience and event design

eBay: Global GiveBranding, employee experience

FregentoBranding

Bacardi: Next GenEmpoyee experience, branding and event design

MementoBranding

Bacardi: Next Gen SummitEmployee experience, branding and event design

Gunwharf QuaysBranding

ManaraBranding

Bacardi: CultureEployee experience and event design

Al Hilal BankBranding

LogosBranding

© Desray Preston 2019, The Inquisitive Creative Ltd